The flu is more than just an annoying cold – it is a life-threatening viral infection with more than 20,000 deaths every flu season in Germany. People over 60 years old, children, young people, and adults with chronic diseases are particularly affected, as are pregnant women. For this reason, the Robert Koch Institute recommends an annual flu vaccination for this risk group. Despite this recommendation, the number of vaccinations administered in Germany is low: just one in three people in this risk group gets vaccinated against the flu.

Following positive experiences in other countries, a national campaign was rolled out in cooperation with one of our industry partners to provide information and raise awareness in the group at risk. Over 1,100 pharmacies took part in the campaign and ordered the campaign kit with posters, stickers, and flyers to explain the risk and the benefits of the flu vaccine.

When flu season was over, the campaign’s success was evident based on the vaccines sold compared with previous years and a control group, underlining the success of this campaign.