Sales Support

This service is designed to support our suppliers in selling their products. At PHOENIX, we do this by drawing on an established portfolio of marketing services, ranging from print media production to the use of online media through to window dressing. And our services are continually being expanded and optimised.

As a market leader, we do not only strengthen B2B but also B2C marketing. We offer information brochures on diverse seasonal researched and revised Topics. Additional possibilities for increasing sales are given due to our close cooperation with around 3,500 pharmacies. These include the sales concept of deine Apotheke pharmacies as well as the PAYBACK scheme in cooperation with Linda pharmacies.

As market leader, we have access to 50% of all pharmacies in Germany with our sales promotions. This includes the long-established EXTRA PRISMA – not only does it attract attention as a printed publication; it also supports your product sales via the goods management system with its attractive offer prices. In addition to target audience-specific media such as mailings or tub inserts, over 80% of pharmacies have subscribed to E-Offers.
Advertising the pharmacy product range to the end customer is a challenge, not least due to legal restrictions. Seasonal advertising copy researched by an editorial team gives end consumers information about current topics, accompanied by promotional product images. Product advertisements on our delivery vans or in the yellow press during the Christmas season further attract the attention of end customers.
Our LIVPLUS pharmacy association enables us to leverage synergies and potential jointly through a close partnership between the pharmacy, the industry, and PHOENIX. We achieve this with a sales concept that changes every month and features attractive monthly promotions, appealing window dressing, compulsory placement of off-the-shelf and open-display areas, matching flyers, and end-consumer advertising, for example, in the German pharmacy magazine Apotheken Umschau.

Your benefits at a glance

  • Provides the pharmacist with information on current topics
  • Supports the pharmacist’s expertise
  • Appealing sales concept at point of sale encourages impulse buying by end consumers
  • Sales increase due to attractive offer prices

Are you interested in our Sales Support services? Get in touch with your contact person.

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