As market leader, we have access to 50% of all pharmacies in Germany with our sales promotions. This includes the long-established EXTRA PRISMA – not only does it attract attention as a printed publication; it also supports your product sales via the goods management system with its attractive offer prices. In addition to target audience-specific media such as mailings or tub inserts, over 80% of pharmacies have subscribed to E-Offers.
Advertising the pharmacy product range to the end customer is a challenge, not least due to legal restrictions. Seasonal advertising copy researched by an editorial team gives end consumers information about current topics, accompanied by promotional product images. Product advertisements on our delivery vans or in the yellow press during the Christmas season further attract the attention of end customers.
Our LIVPLUS pharmacy association enables us to leverage synergies and potential jointly through a close partnership between the pharmacy, the industry, and PHOENIX. We achieve this with a sales concept that changes every month and features attractive monthly promotions, appealing window dressing, compulsory placement of off-the-shelf and open-display areas, matching flyers, and end-consumer advertising, for example, in the German pharmacy magazine Apotheken Umschau.